ABOUT ME

I'm an experienced professional with a diverse skill set rooted in media trading and complemented by expertise in strategy, behavioral economics, paid social, and paid search. While spearheading programmatic ad campaigns for brands valued at over 30 million dollars, I honed my abilities in placement trafficking and campaign construction. My strengths extend to campaign optimization and meticulous reporting. In addition to DSP certifications in The Trade Desk and Google DV360, I am well-versed in using Excel, Power BI, Tableau and SQL to extract actionable insights from data to create compelling visualizations. I’ve also led dynamic B2B and DTC teams within the non-profit, automotive, CPG and healthcare advertising sectors where I provided mentoring, demonstrated thought leadership in industry best practices, and took charge of partner and client-facing communications. I’m currently seeking my next opportunity in a Marketing Analytics role.