ABOUT ME

Ad Tech professional with 6+ years of experience in biddable media, cross-channel strategy, and analytics-driven optimization. I currently manage $10MM+ in paid media budgets for asset management clients, leading full-funnel campaigns across programmatic, paid search, paid social, DOOH, and direct buys while serving as lead account contact across 7+ campaigns. I specialize in combining data science, marketing strategy, and technology to improve performance and efficiency. My work includes implementing time-series analysis for deal optimization, building audience segmentation frameworks, and activating data partnerships to strengthen cookieless targeting and measurement. Beyond media buying, I focus on internal growth—training new hires, creating best practice resources, and serving on education committees to advance ad tech literacy. With prior experience across nonprofit, automotive, CPG, and healthcare verticals, I bring both technical depth and cross-industry perspective. I thrive at the intersection of analytics, strategy, and innovation, with a commitment to advancing data literacy, quality, and privacy in the ad tech ecosystem.